How to use a Book to Grow your Business

An introduction into some of the many ways that you can turn your passion into an on-going stream of revenue

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Is Your Website Hurting You?

Here’s the simple truth: You Have 7 Seconds to Make a First Impression on Your Website.

Here are 5 ways to grab your visitor in 5:

1. What’s the ONE thing you want visitors to do when they hit your home page? One Thing. Not 3 or 20. Make it obvious.

2. Let a non-technical type test your site…often. Can they use it? Do they get stuck doing things? Can they find that critical white paper, free report or product they want to buy even after they’ve clicked through all your pages? Are you asking for just the right amount of information for your free report? Is your shopping cart user-friendly? Your website designer no longer has the eyes of an innocent. Go find one, make them your friend and ask them to kick the tires of your site.

3. Make your home page about the client, NOT ABOUT YOU! If they love what you do for them, they’ll click through to other pages. If you start off talking all about you, it’s as boring as that person at the cocktail party you were avoiding last week.

4. Be blunt and to the point. Be direct. Use fifth grade language so people “get it” in 7 seconds. No, you will not offend. Pull out your best impression of a New Yorker. Be proud of it. Your visitor will want to kiss you for making it easy for them.

5. Run analytics on your site. Hey, it’s free! And it will tell you valuable info like how long people stay, how many pages they view and on what page they exit. Analytics will give you huge clues about what’s working and what isn’t.

Does your site pass this test? Does the new site you’re planning for your new business measure up?

If you’re ready for a site built to be used by anybody (including Wendy), drop us an email at info@yourentitysolution.com and let’s keep the conversation going.

To Your Success,

Wendy Byford

President

Gary Bauer

Vice President

Your Entity Solution, LLC

P.S. Can you help a friend? One of our colleagues is a graduate school professor. His master’s student has created a survey and could really use your help in getting a statistically valid result. The survey is about the green sustainability movement. It will only take 5 or 10 minutes of your time. Just click on:

http://www.surveymonkey.com/s.aspx?sm=z9_2bVdpWZOXYnxDi6xRFOiQ_3d_3d

We thank you for your help!